5A Real Estate

                                                     PROPERTY

                                                           MARKETING             

                                                                PLAN                                                                           

 

 

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Marketing Campaign

 

Marketing Goals- 

The primary objective of marketing campaign is to find a buyer for your home. The criteria for

 meeting this objective include the following:

       * Selling your home at or above the market value;

       * Achieving the sale within your preferences for timing;

Marketing can create the impression your home is a good deal for buyers

Audience-

The target audience for your home are prospective buyers actively searching for homes within homes

price range, area, life style and combination of these variables. We'll use information such as photos,

video, and details about your as the main benefit, or value to attract the audience.

This information will help them determine if your home meets their criteria and give them the

opportunity to express their interest.

 

Positioning-

The message's positioning is the main theme in the marketing for your home. It represents the

distinct value your home offers in comparison to the competition on the market. Buyer are

evaluating your home against the others, which is why we want your home to stand out from

the competing houses,

Developing the positioning requires three steps: Assessing the home's condition and highlight

features compared to other similiar homes for sale, connecting those features to the current 

trends in buyer preferences, crafting the narrative to connect to the distinctive value your home offers.

Example: Rare sub 700K family home with a detached studio ideal for an office.

 

Calls To Action-

Calls to action are created for different levels of buyers interest to connect with the viewer based

on where they are in their home buying journey. The following calls-to-action will be used throughout

the marketing mix for your home's campaign:

       * Schedule a Tour- Viewers can schedule a specific day and time to tour your home. This indicates

                                      a serious buyer. A variation of this call -to-action is "See This Home"

       * Ask A question- Viewers can fill out a form, message, text, or call my phone number to find

                                  out more details about your home. This indicates a high interest buyer. Typically, the

                                  mext step for this buyer is to schedule a tour to see your home.

        Learn More-     Viewer can click buttons or links to get more information about your home.

                                 This indicates a buyer with potential interest.Variations of this call-to-action include

                                 "See More Photos", "Watch More", and "Get Address & Details".                   

          

Metrics-

We utilize performance based upon marketing practices to monitor and improve results as our campaign are implemented. The following metrics will be tracked during this campaign.

  #    of views of listing ads                    # of inquiries about listing

  #    of landing pages views                  # of showings

 

Assets-

Our full service marketing includes the creation of the following assets to use in our marketing campaign for your home.

Professional Photography

Full Property Tour Video

Drone Ariel Footage

Highlight Feature on Social Videos

Marketing Narratives written for landing Pages, MLS and syndications

Featured Property Landing Page

Facebook Ads Creative (copy, design, and video)

Instagram Ads Creative (copy, design, and video)

You Tube Ad ( Copy & Video)

Google Display Ads

Digital & Print Property Flyers

 

Distribtuion-

Your home will be marketed to the following platforms and audiences.

  • Multiple Listing Service
  • Popular Home Search Sites ( Zillow, Trulia, Realtor.com, Etc.)
  • Facebook Ad Audiences
  • Intagram Ad Audiences
  • You Tube ad Audiences (active Real Estate)
  • Google Ad Audiences
  • Proprietary email list

   

                CHECKLIST OF TASK  TO

               Sale Your Home

                           

 

                   Description of Tasks and Events

                           

Frequency and Timing

 Sign Post in Front Yard

Once At Start

Property Landing Page Published to Website

Once At Start

Property Tour Video Added to You Tube Channel

Once at Start

Photos & Videos Posted to Facebook

Weekly

You Tube Ad Campaign

On Going

Facebook Ad Campaign

On Going

Instagram Ad Campaign

On Going

Google Display Ad

On Going

New Listing Email announcement to Propriety Email List

On Going

Listing Posted in MLS

On Going

Post on Craigslist

On Going

Open Houses

Bi Monthly

Metrics Evaluation and Campaign Adjustments

Weekly

Feedback from Buyers and Agents Tours

Bi-Monthly

 Communication with Seller

 Weekly